Tariffs Are Here — These 23 Canadian Products Are Actually Better Than The American Version

I decided to start this headline by stating a fact to grab the readers’ attention (Briscoe, W6 - D - How to Write Headlines - Step-by-Step Guide (W25).pdf, Slide 10). Some people might have forgotten about the tariffs, and the first part is a reminder that they just started. It might also cause a sense of urgency to people who didn’t do their research before about alternative options, which might lead them to click on the headline (Briscoe, W6 - D - How to Write Headlines - Step-by-Step Guide (W25).pdf, Slide 37). I opted to keep the specific number on my headline because that is exactly how many replacements the author suggests in the article, but also the Content Marketing Institute, says that odd numbers help people digest and recall information more easily. (Briscoe, W6 - C - How to Create Winning Headlines in 9 Simple Steps (W25).pdf, Slide 16)

Thousands of Canadians Are Switching to Canadian Products Because of Tariffs — Here Are 23 Replacements to Your American Favourites 

For this headline I decided to go with one of the classic formulas (Briscoe, W6 - C - How to Create Winning Headlines in 9 Simple Steps (W25).pdf, Slide 18), while adding a clear statement about the article, so the visitor knows exactly what to expect (Briscoe, W6 - A - Crafting Great Headlines (W25).pdf , Slide 51). Again,  I opted to keep the numbers on my headline because that is exactly how many replacements the author suggests in the article, but also there is information about odd numbers helping people digest and recall information more easily (Briscoe, W6 - C - How to Create Winning Headlines in 9 Simple Steps (W25).pdf, Slide 16).

23 Swaps to Support Canadian Businesses and Stop Buying American Products

For this headline I decided to place the number as the first element in the headline to grab the reader's attention since numbers are highly influential in clicking decisions (Briscoe, W6 - C - How to Create Winning Headlines in 9 Simple Steps (W25).pdf, Slide 16). Right after the number I decided to use the Power Word “Swaps” for Ease and Convenience. (Briscoe, W6 - B - How to Build the Perfect Headline (W25).pdf, Slide 36). 

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