3. For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign. Please answer the following questions:
- What is your intended goal and why? (3 marks)
My goal when creating my first blog post was to introduce the business to readers. Since it is a new business, consumers don’t know anything about it. They do not know what it is or how it works, so the blog post helps establish presence and credibility. It also builds awareness to the blog, with time more relevant content will be added which will also help with SEO.
- Who are you writing for and why? (3 marks)
I am writing to my audience. They are the most likely to be interested in my business. By addressing their interests and needs, my blog content can engage them, encourage them to visit the cafe, and foster a supportive community around the business, creating credibility.
- What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
I aim to create for visitors a blog that expresses warmth, community, and connection. With my content, I want my visitors to feel welcomed, supported, and inspired to participate in our mission of promoting pet adoption. By fostering a sense of community it will attract customers and encourage them to participate in our events, share their stories, and become advocates for our cause.
This article was published by Bark and Brew Dog Cafe — 5672 Mount Royal Drive, Windsor, ON | (519) 756-8907 | http://www.barkandbrewdogcafe.com